Senior operational leadership for Austin companies -- without the full-time executive cost. Mark Gabrielli delivers operational results and strategic leadership. Engagement starts within 2 weeks.
Austin is the fastest-growing tech ecosystem in the US outside Silicon Valley. Companies in SaaS, tech, healthcare, real estate need senior operational leadership to compete and scale -- but the fully-loaded cost of a full-time Chief Operating Officer runs $280,000 to $500,000+ per year.
A Fractional COO eliminates this tradeoff. You get C-suite operational leadership at a fraction of the cost, with results that start in the first 30 days and compound month over month.
A full-time Chief Operating Officer in Austin costs $280,000 to $500,000+ in year one including benefits, equity, and recruiting fees. A fractional engagement runs $8,000 to $25,000 per month -- a difference of $150,000 to $350,000 annually that can be reinvested directly into operations, product, or growth.
For most Austin companies between $1M and $20M in revenue, fractional executive leadership delivers stronger results at lower total cost than a full-time hire. The savings fund the execution.
Mark Gabrielli is a Fractional COO and CMO with 19 ventures across 12 industries and $50M+ in revenue generated. He serves companies across Texas and nationwide, with deep experience in the SaaS, tech, healthcare, real estate sectors anchoring Austin's economy. Not a consultant. A working operator who builds, leads, and stays until results are real.
Learn more: About Mark | Results | Fractional COO Services
MarkCMO serves businesses across every functional leadership discipline in Austin, TX. Click any service to explore how it applies to your specific growth challenge.
When companies hire a fractional coo, they are buying senior executive accountability -- not advisory reports. Here is what every engagement covers from day one:
Growth-stage companies where the CEO is drowning in operational decisions. Businesses scaling headcount rapidly that need operational infrastructure before the growth breaks the system. PE portfolio companies with a post-acquisition mandate to improve operational efficiency and reporting.
Engagements measured in revenue generated, not decks delivered.
"We had a great product and terrible marketing. Within 60 days Mark had rebuilt our positioning, launched a demand gen program, and our pipeline went from near-zero to $1.2M in qualified opportunities. Worth every dollar."
"We tried agencies for three years and burned through budget with nothing to show for it. The fractional CMO model was completely different -- actual C-level thinking, not junior account managers running our account."
"The board was asking hard questions about marketing ROI and we had no good answers. After 90 days we had a revenue attribution dashboard, a clear pipeline story, and the board stopped questioning the marketing budget."
"Month-to-month with no lock-in was the deciding factor. We did not want to be stuck in a 12-month agency contract again. We stayed 14 months because the results kept compounding -- not because we had to."
From first call to compounding results -- here is exactly what the engagement looks like.
Book a 30-minute strategy call at no cost. We audit your current marketing, revenue gaps, team structure, and the single biggest lever holding back your growth. You leave with a clear diagnosis before spending a dollar.
We deliver your full GTM strategy, ICP definition, competitive positioning, messaging architecture, and a 90-day demand generation plan. Every deliverable is board-presentable and execution-ready from day one.
Campaigns go live. We manage your marketing team, agencies, and freelancers with clear KPIs at every level. Outbound sequences launch. Pipeline starts building. You get weekly check-ins and monthly board-ready reports.
Systems compound. Revenue attribution is wired to real numbers. The marketing engine runs without you managing every detail. You stay because the results justify it -- not because you are locked in.
How fractional executive leadership stacks up against every other option on the table.
| Factor | MarkCMO Fractional CMO |
Full-Time CMO In-House Hire |
Marketing Agency Retainer Model |
Consultant Independent |
|---|---|---|---|---|
| Monthly Cost | $8K-$15K | $22K-$38K+ (salary + benefits + equity) | $8K-$30K (narrow scope) | $5K-$20K (advice only) |
| Time to Start | 5-7 business days | 3-6 months recruiting | 2-4 weeks onboarding | 1-2 weeks |
| C-Suite Accountability | Full revenue ownership | Full revenue ownership | Channel-level only | Advice, no accountability |
| Commitment Required | Month-to-month | 12-24 month salary commitment | 3-12 month retainer | Variable, project-based |
| Board-Ready Reporting | Included every engagement | Depends on hire quality | Rarely included | Not standard |
| Team + Agency Leadership | Full C-suite management | Full C-suite management | Self-directed only | Not included |
| Revenue Attribution | Built-in pipeline dashboards | Varies by hire | Rarely available | Not standard |
| Risk if Underperforms | Cancel any time, zero fees | Severance + equity + legal | Contract lock-in | Project walk-away |
| First Results | 30 days (strategy + plan) | 90-180 days (ramp time) | 60-90 days (campaign build) | 30 days (doc delivery) |
Book a free GTM diagnostic call. No pitch. No pressure. We review your current situation, identify the single biggest gap in your marketing, and give you a clear path forward -- whether you hire us or not.